Saturday, February 25, 2012

Creating a Communications Plan




One of the board's I sit on is reevaluating how it is communicating with its membership. To be honest, that makes it sound like we've been communicating. Unfortunately, we've been too busy doing, to communicate. However, we know that we cannot grow or really be successful if we don't stop for a bit and think about how we communicate.

Self-Assessment
We are using our communications campaign as an adjunct to our membership recruitment campaign. Our first step was to survey our current members so that we could have a better idea of who are members are and what they need from the organization. We also asked them if they had interacted with our website, Facebook fanpage, twitter stream or our website. We then looked at our organization's stated mission and compared that to our current membership.


Making a Plan
The next step was to decide on our outcome. Our communications outcome is to increase membership. We needed to decide how we could use our communication strategy to increase membership. Now I'm  not going to give the particulars of our plan, but we decided that we needed a calendar that identified topic areas for each month, then we needed to insure that our information was posted across our different sites. 


Wait we aren't all proficient with social media
We needed to take a step back. It turns out we needed to go over how to do effectively use each of our media sites. We needed to learn how to use the sites as ourselves and as the organization. We needed to prepare primers on how to use each site. We also needed to have a short campaign to show the board how to share information across platforms. 

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