Facebook timeline status updates are limited to 420 characters. In addition to personal timelines, users can create Personal pages or Fanpages for their organizations or buisnesses.
Facebook content can be updated on an hourly, daily or weekly basis. It is important to remember when you are using Facebook as your page, rather than your personal timeline that you are posting, not as an individual, but rather as an organization.
How to Use a Facebook Page:
1. You can switch between yourself and the page by clicking on the arrow next to Home at the top of the page, and saying you want to use Facebook as a page. Alternatively, you can use Facebook as yourself, and post to your page as yourself. When you post this way your profile picture will be next to anything you post to your Facebook page. when you are posting as the page—remember that you are posting as an organization, and please do not use I, me, my, as you are representing the organization as a whole, and folks will not know who is “speaking”. If you want to post in the first person, then simply post using the link above to access the page without switching to using Facebook as a page. (When you are using Facebook as the page and you want to return to your own persona, just follow the same directions and click on use as YOURNAME).
2. Approximately 48 hours after posting, the analytics for your page will show for admins. See picture below to see how the analytics show up on the admin view of the page—you need to use Facebook as a page to see the analytics.
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