Assessing your Social Media Needs

Making a Plan
Before you can develop a social media plan, it is a good idea to assess your needs.  Here is a quick tool to help you identify your needs.

• How frequently do you want to update your content on your website?
• every six months
• once a quarter
• monthly
• weekly

• How frequently do you want to update your content on a blog?
• monthly
• twice a week
• weekly

• How frequently do you want to update your content on a Facebook Page?
• weekly
• daily
• twice a day
• hourly

• How frequently do you want to update your content on a YouTube Channel?
• bimonthl
• monthly
• weekly

• How frequently do you want to update your content on a Twitter feed?
• a few times a week
• daily
• twice a day
• hourly
• many times an hour

Now Don't Run Away!

You do not need to use each of these mediums, though many organizations do. But you do have to recognize that twitter content moves very fast, so you need to be updating more frequently if you want your content to be seen. However, this also means that you can use the same content  many times on twitter without worry that your followers will be annoyed.  If however, you posted the same post to your blog, week after week, you would quickly lose followers.  The point is, assess what you want to accomplish with the various mediums, look at how frequently the content needs to be updated to avoid being either too stale or too annoying and chart your own course.