Having a consistent color scheme and using consistent fonts and logo is important to your social media plan. The photo above shows a website, blog and Facebook page. Visitors can tell from the strong purple and turquoise borders and the logo that they have found the right site. Using links that connect directly from one site to the next.
Not Ready to Jump In?
Even if you are not sure if you want to start using Twitter or YouTube, it is probably a good idea to set up an account now using the name you wish to use, so that you can use your preferred name. You can also take some time and check out other sites to see who others are following, what they are posting about and how many followers their posts have generated.
Visuals
It is important to have high quality versions of your organizations logo. There's nothing worse than uploading a poor quality version of your logo. Some sites, like Twitter and Facebook rely on square profile images, while others, like YouTube work fine with rectangular images. It is also important to know the hexidecimal codes that are used in CSS or HTML that are used to tell your browser what color to display. Twitter and YouTube both allow users to create their own backgrounds, which can insure that you have a consistent theme across platforms.
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